.Search engine optimization, or SEO as it is more popularly known, is the most important concept that every online business owner needs to educate themselves with. Once you are able to master basic SEO tips, then even small businesses could compete with big time companies online. There are 5 SEO tips that every beginner should know about so you can maximize your efforts and increase your online presence.
Keyword is a powerful tool that you can use to help internet users access your website and increase traffic. Therefore, you need to first identify relevant keywords that you can use for your website's search engine optimization. Then, use those keywords on the title of your content and in the body of the article itself, so it can be indexed by search engines and appear on the results page during each search.
One of several basic SEO keyword tips you need to remember is to avoid keyword stuffing. The term refers to excessive use or repetition of keywords in the article body or your web page, in the hopes of increasing placement in search engine results. Newer algorithms of search engines have been able to detect keyword stuffing strategies, so you need to avoid it if you do not want to spoil your search engine optimization efforts.
Link building is another essential component in generating traffic and boosting search engine performance of your website. But you must exchange links only with relevant websites or those belonging to the same niche so you get more quality incoming links to your website.
You can also submit content from your website to various social bookmarking sites, to increase online exposure and rouse web users' interest on your website. On the other hand, you can also submit articles to various free article directory and provide links to your website so browsers can easily find your website.
Invest your time on creating a site map for your page, which provides links to different pages within your website. Search engine spiders will crawl through these links and improve indexing capabilities of your website. Plus, it does not hurt that you get to boost your web users' experience by providing useful navigational assistance on your website.